"The league wants......" to happen.
It's all garbage. Theoretically more games is more money but... they aren't fixing games to make it happen. "They need LA or NY/BKN in Finals!" No they don't. It's a global game. It's not the 80s where a few extra 100,000's of viewers are affecting the bottom line.
So will they favor Hall of Famer and State Farm Golden Boy CP3? Or the home team with the International superstar and 2time MVP? Neither. Both stories will be good for "the League" while the conspiracy theorists argue over which one "they" want to happen.