First off let me say that this response is completely my own and management of this site and the other handicappers may feel differently.
The question isn't as cut and dry as it would appear at first glance. Many considerations would be from the buyers end. How many outs do you have, when are you able to place the wagers, can you play into openers, can you play derivatives, are you interested in analysis or do you just want the selections?
Once again I can't speak for others but I can tell you my approach during football season. I have found by analyzing my bets over the years that I have my highest winning percentages by betting NCAA Games of the Years, NFL and NCAA Season Win Numbers, along with betting Opening Lines. For the most part betting against a limited amount of competition as opposed to game day mature markets is the way to go for me.
So as a Bryan Leonard Sports client you will get the plays as soon as possible after I bet them myself. So once I get my plays in on the openers Sunday night for the following week, you can expect me to release plays to my clients as long as the numbers are widely available at that time. Many times the lines won't be accessible to many till Monday morning. At that time if the game is still playable at the current number and I feel it will move, then I will release the play with analysis to follow later in the week. As the week progresses and I read more I will likely have additional plays. Many times I will be waiting for a specific number to hit the boards and then I will step in with a bet and a play. So as you can see being able to play early in the week will make my service more valuable.
The vast majority of my income is not based on selling picks but betting them. Therefore you will find that I pass a lot. Just because a game is on television doesn't mean I'm releasing a play on it. I may put out an opinion if I'm leaning towards a side but that's only as a service to season subscribers. If I'm not betting it I can't expect you to follow.
Getting back to your original question. Because my main objective is to win betting, I myself either trade plays or buy services from others that I trust. I'm more interested in their analysis than their actual plays as I don't blindly follow unless I know that service moves lines. In which case I will bet the games in order to possibly gain a middle opportunity later. That said based on your example above I personally would never invest in a service if it would cost me roughly 20% of my betting bankroll. Once again management and others may disagree but that's my personal opinion. So as you can see it's not a cut and dry situation. I hope this helps you make a decision that works best for you.