I sure hope Bryan Leonard bet his plays this week because he knocked it out of the park. I honestly think he bets his paid plays plus others that don't make the cut to sell. I've talked to him too much and he is too in tuned to the betting market to not be actively gambling on a daily basis. Go to Vegas and invite him to dinner and you will see first hand that he can answer any question you throw at him.
I would hate to sell picks because if I post a play and it loses I feel worse for the people that lost because of me than I do about losing my actual money. I'm also extremely superstitious and I don't bet the 5 NFL plays that we submit in the LVH contest so I don't jinx it. I prefer to risk my money on the teams that are not good enough to make the cut for some dumb ass reason?
To answer your question.....if someone is in the business of selling picks and they post a pick.....they have bet on it whether or not they actually bet on it.