$1200 doesnt sound excessive at all with the number of picks he plays.
A lot of the pros sell picks for $25 each, or maybe $25 for two.
But he has released 100 picks just in the last 23 days. And this is just with the bases, hockey playoffs, and NBA playoffs, so not as much volume as when there's more sports in play.
Even at that rate, it's about 1600 picks per year, so less than a dollar a pick.
I'm not capitalized to invest in $1200 of picks at one, but it sounds like a good deal for those who do.