Lest anyone be confused, obviously this "let it ride" approach is not recommended money management ... the purpose of data like this is to create context regarding how unlikely a specific streak is.
Even more foolish would be to believe that 8-0 means you bet KC the next game ... each game must be handicapped individually - with the 8-0 streak considered (while also considering the way the market is reacting to the 8-0 streak).