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10/12/2009 1:53 PM
This is why there is no such thing as a CAN'T LOSE GAME. On Saturday Night I released a 10* Play to my clients. I don't like to use the L word but in our business it's a very popular marketing word. The L word I'm referring to is the word LOCK. It gives the notion the game can't lose it's a cinch, Money in the Bank or whatever other cliche you want to throw out there. I made my Biggest Play of the Day and week on Arizona...
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