William Hill set to surpass $1 billion in U.S. sports gambling revenue
William Hill’s aggressive expansion into the U.S. could see its sportsbooks break through the $1 billion barrier across several states which recently legalized sports gambling, including New Jersey and Mississippi.
The British bookmaker has been growing quickly in the sports-obsessed U.S. market as it looks to soften the impact of a regulatory crackdown at home which is hitting revenues and forcing the closure of almost a third of its stores.
Now, William Hill WMH, +1.76%, which is scheduled to report its half-year results on Friday, is hoping it can generate around 45% of its revenues in the U.S. where it is positioning itself in time for the start of the new NFL season in September by opening dozens of new sportsbooks.