one more observation on everyone's super bowl predictions - and Hitman hit the nail on the head: there is no value in these futures.
Both Hitman and Dave Rivera have KC over San Fran (+950)
Essler with Green Bay over Baltimore (+2000)
Sleepy with KC over New Orleans (+1400)
(In fairness, I realize you were not suggesting that listeners put money on these, you were just giving your super bowl matchups. )
I wont do the math, as we covered that very well over at Markus Erickson's Titans +6600 thread, but a bettor could get much better odds by doing a mechanical parlay on both teams through their conference run. Then finish with a ML superbowl bet.
I did read (or hear) recently that books make 50+% of their profits on futures betting. Here's a perfect example of why.