It would be better if the vig was included in this best bet analysis.
I see one book has UT 9.5 wins Over +120 & Under -140. Assuming this is the line that Brad bet, (it's probably not) he thinks this will win 56% of the time (Implied Probability without Vig).
The +/- will move as the season gets closer. So it would be good to know, for bench marking purposes, at what vig Brad bet this. Enjoy the content as always though.