Peyton Manning and his deadpan delivery did some spots for some firm a few years ago that were great. "Great" meaning entertaining to the TV viewer.. But does anybody even remember what he was advertising and go out and buy the product? Probably not, cleverness trumped the sales message.
Companies spend ungodly amounts of money on TV commercIals. They have to produce them and then buy time. I guess they know what they are doing.
Does Budweiser really need to spend zillions on Superbowl ads? I think their brand identification is already firmly embedded in the domestic and global markets. They have great commercials, but I think at this point, they only participate out of national duty. It's the Superbowl,. and their commercials are required by the fans..
Nobody buys a Bud Light six-pack because a Clydesdale and a puppy bonded on a commercial. But I hope Budweiser keeps up the Superbowl tradition. Big part of the Superbowl game.
But back to the topic. I would put the Heineken spots at the top of my list. Well ahead in Las Vegas of Joseph A. Bank, Abbey Dental, and Glen Lerner. LOL. In the last spot I saw, Heineken had their usual outstanding choreography and a great 2014 remake of Tennessee Ernie Ford's 1950's hit, "Sixteen Tons," about coal miners.The tune is a little different,.Gotta congratulate the boy who came up with that.
But still never bought a Heineken.