The Cleveland/ Boston game was never really in doubt as to who would win the game SU, but the Spread was in doubt for all of the 4th quarter in that game.
That game closed around -11.5 and the last 5:28 of the game the margin never got higher than 13 or Lower than 10. That is a big boom for the ratings for sure. The rating for the game end up top 3 of all time for an NBA game 1 of a round 1 game.
The end of the game saw Pressey drive to the rim and miss a layup where the ball touched at least 2 thirds of the rim. Now imagine the millions of dollars that were affected by that missed layup. That pointspread drama is something that the sports betting needs and it is a big reason why NBA commissioner Adam Silver is supporting it.
Sports betting helps sports ratings, while the sports help sports betting. It's a win-win situation for both sides.
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