Well, that's where our theories differ slightly. I believe 100% that analytical game data is fool's gold. To say you found an edge there is saying the lines makers forgot to account for something in the line. We all know that's not true.
I think it's more important to keep detailed analytics on the handicapper's themselves. We keep over 100 different ATS records on each handicapper. From psychology we know people are creature of habits and rarely change up their routines or ways of thinking. Same holds true for their handicapping instincts, and if you log enough picks what you will see is that you will get to the range of 48% - 52%. I have dozens of people that logged well over 1,000 picks and no one is over 52%, myself included. However, when I look at any handicappers 100 different percentages, within them there are many strengths and weaknesses. Some situations the handicapper is 7 - 1 and others they are 0 - 8.
What my software will do is tell you when a bunch of these 7 - 1 guys are all lined up on that kind of situation tonight or tell you when a bunch of the 0 - 8 guys are lined up in the proper situation. My software breaks up that overall winning percentage into tiny fragments that tell the story of how each handicapper got to that 51% or 49%. These situations have been covering pretty well in the NFL so far. NBA though is a whole different animal and will be a good test for the concept.
If you really are going 60% or better across all sports, then your system is worth tens of millions of dollars on the open market. From what I am told, those winning percentages with a '6' in front of them are a fairytale. The people who make a living at it probably go 56% or better but they always have the best line and best juice available on the open market, and they bet high quantity and high volume with relatively low margins.
That's the problem with sports betting for the general public. The margins suck. If some amateur managed to go 55% in the long run, that would mean their return on investment would be 5.5%. That means for every 10k they put in action, they win $550. Think about how hard it will be for a $50 bettor to put 10k in action in during a year. You would need to bet multiple sports and multiple games nightly. Good luck going 55% doing that.
And there's nothing sexy about going 55%, no one would run to a tout that claimed 55% winners, they would feel they could do that on their own, when in reality, over time, they probably would not. Not from what I've seen so far anyway.
I am trying to create a research tool that an ordinary, average bettor could use that will outperform what they could do on their own, and also allow them to wager on sports that they don't even follow. You don't have to know anything about the sport or watch it at all, you just have to understand how the tool works.