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Is King James being exploited?

by Tommy Rider on 03/28/2008 1:54 PM

This new Vogue cover is drumming up a lot of controversy. What are you thoughts?

Here is the article from the Associated Press:

LeBron James Vogue cover criticized
By Megan K. Scott, AP

NEW YORK - When Vogue announced its April cover starring LeBron James and Gisele Bundchen, the magazine noted with some fanfare that James was the first black man to grace its cover.

But the image is stirring up controversy, with some commentators decrying the photo as perpetuating racial stereotypes. James strikes what some see as a gorilla-like pose, baring his teeth, with one hand dribbling a ball and the other around Bundchens tiny waist.

Its an image some have likened to King Kong and Fay Wray.

It conjures up this idea of a dangerous black man, said Tamara Walker, 29, of Philadelphia.

Photographer Annie Leibovitz shot the 6-foot-9 NBA star and the 5-foot-11 Brazilian model for the cover and an inside spread. Vogue spokesman Patrick OConnell said the magazine sought to celebrate two superstars at the top of their game for the magazines annual issue devoted to size and shape.

We think Lebron James and Gisele Bundchen look beautiful together and we are honored to have them on the cover, he said.

James told The (Cleveland) Plain Dealer he was pleased with the cover, saying he was just showing a little emotion.

Everything my name is on is going to be criticized in a good way or bad way, James told the paper. Who cares what anyone says?

But magazine analyst Samir Husni believes the photo was deliberately provocative, adding that it screams King Kong. Considering Vogues influential history, he said, covers are not something that the magazine does in a rush.

So when you have a cover that reminds people of King Kong and brings those stereotypes to the front, black man wanting white woman, its not innocent, he said.

OConnell, the Vogue spokesman, declined further comment.

In a column at ESPN.com, Jemele Hill called the cover memorable for all the wrong reasons. But she said in an interview that the image is not unusual white athletes are generally portrayed smiling or laughing, while black sports figures are given a beastly sort of vibe.

For example, former NBA star Charles Barkley was depicted breaking free of neck and wrist shackles on the cover of Sports Illustrated. Dennis Rodman graced the cover of Rolling Stone with horns poking out of his forehead and his red tongue hanging out.

Images of black male athletes as aggressive and threatening reinforce the criminalization of black men, said Damion Thomas, assistant professor in the Department of Kinesiology at University of Maryland.

But others say the image show James game face nothing more. And they note that Bundchen hardly looks frightened.

James is a huge, black beautiful masculine statue and Gisele is a feminine, sexy gorgeous doll, said Christa Thomas, 36, a black account supervisor in Los Angeles.

I didnt see any kind of racist overtone to it, she said. I still dont. I think there is such a hypersensitivity to race still in this country.

Husni said it is too soon to know how the magazine is selling, though the controversy could increase sales as people rush out to get a collectors edition.

If nothing else, Walker said the cover underscores the need for a more diverse workplace.

If more people of color worked for Vogue in positions of editorial authority, perhaps someone in the room might have been able to read the image the way so many of us are reading it now, and had the power to do something about it, she said.

 

 


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11 Comments:

 

posted by RJ_Bell on 03/28/2008 11:01 AM

"Who cares what anyone says?" James said . . . very different than MJ.

 

posted by Ace_Black on 03/28/2008 11:12 AM

Absolutely ludacris....

 

posted by GoodFella on 03/28/2008 11:14 AM

People need to get a fukin life if they think this is a issue!! jesus...........

 

posted by Floridachad on 03/28/2008 11:15 AM

Unfortunately, King Kong is the first thing I thought of also.

 

posted by Tommy Rider on 03/28/2008 11:16 AM

I loved LeBron's response. I thought I would hate him but LeBron has proved to be a very likeable guy in my opinion.

 

posted by Tommy Rider on 03/28/2008 11:51 AM

Chad,

That's the argument. I actually majored in gender studies, which was pretty interesting. The argument that would be made on the other side is that it's sub-conscience racism. You don't think it's racist but subconsciously it affects you. I'm not saying I agree, I'm just stating the other side of the argument. I'm assuming Chad isn't a diehard racist but he saw the picture and thought of King Kong. A lot of African Americans would say, "See, that's the problem." And then again, other African Americans would strongly disagree.

 

posted by Hellerud on 03/28/2008 6:18 PM

that is the dumbest picture ever.... why dont they have him pimpin it up in a suit.. i mean that looks straight KING KONG grabbing a girl haha

 

posted by westcoastfishdoc on 03/28/2008 6:49 PM

absolute marketing genuis requires some controversy ,he will endorse millions later as result of exposure,I doesnt hurt that obama is black an running for Pres .so timing is everything .vogue is for woman maybe our woman need to see more king kong ,lol

 

posted by deliveryman3 on 03/28/2008 6:56 PM

if LeBron is ok with it  who cares........always some group or person lookin for the race card/angle

 

posted by Cheungy on 03/28/2008 7:15 PM

KJ makes alot of money but the people who use james (nike and etc) make alot alot alot more

 

posted by Hellerud on 03/28/2008 7:57 PM

i just personally hate the picture.. just a horrible picture to me... thats all

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